The Content Marketing Handbook
Marketing · Nº 73
The Content Marketing Handbook
Content That Attracts Customers, Not Just Followers
You post every week. Can you name one customer who came from it?
24 tools that turn the questions you already answer every day into content built to bring in quotes, plus a spreadsheet and one example business worked through from start to finish.
You get 24 tools to set a target for your content, pick the topic you know best, set a weekly pace, and measure contacts and quotes instead of likes. Plus a 7-tab spreadsheet and 15 ready-made templates.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Monday's post is a promotion. Wednesday's is a product photo. Friday's is a holiday greeting. The likes come in, the follower count creeps up, and nobody can tell you whether a single customer walked in because of it. Meanwhile, at the counter, you answer the same questions every day. How much does it cost? Which one is better? How long will it last? Every answer is good content, and it disappears the moment the conversation ends.
THE SPREADSHEET
Content spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.
SOUND FAMILIAR?
Three situations this handbook solves
A customer asks the price question, again
Instead of typing the same answer for the tenth time this week, you send the price article: a typical job, the price range, and what makes it go up or down. The customer shows up to the conversation already knowing the basics.
Your busiest week of the month
Content is usually the first thing to stop. This time the queue is already four weeks deep, sized to the hours you have in your worst week, so one article and a few short pieces still go out.
Three months in, someone asks if it's working
You open the spreadsheet and look at reads, contacts, quotes that mention a piece of content, and sales. Then you decide, piece by piece, what to keep, what to adjust, and what to stop.
INSIDE
What you'll find in each tool
Five parts, in the order you'll use them. Decide what your content is for. Find the topics that bring in customers, starting with price. Produce without stalling the business. Walk the reader from your article to a quote. Then measure, clean up old content, and review the plan every quarter. Every tool has a step by step, a worked example, and a short exercise.
WHAT YOU GET
Everything included in your purchase
- The Content Marketing Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
- The content spreadsheet in Excel and Google Sheets, with 7 tabs, filled in with the example business
- The Template kit: 15 ready-made texts, from the editorial mission and the price article to the monthly newsletter and the quarterly review script
- 2 worksheets to fill in (topic worksheet and quarterly review worksheet) and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform
Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · Content with a purpose
- 01The content targetTie your content to a business number, with a deadline, before you post another thing
- 02The niche where you are the best sourceFind the narrow subject nobody explains better than you, and that customers actually ask about
- 03Your editorial mission in one sentenceWho it's for, what it covers, and what readers gain, so you know what gets cut
- 04One main channelPick where your content lives and which channels only help spread it
Part 2 · Part 2 · Topics that bring in customers
- 05The five questions that sellPrice, problem, comparison, reviews, and best option: log real questions and sort them
- 06Talking about price without fearThe article that explains what it costs, what changes the price, and why
- 07Four reader intentsContent to see, think, do, and care, so you're not only talking to people ready to buy
- 08Content as a toolCalculators, tables, and checklists your customers use to make a decision
- 09The useful content testThree scores from 1 to 5 that separate a strong topic from a weak one before you write
Part 3 · Part 3 · Producing without stalling the business
- 10Turning your team's know-how into contentA 30-minute interview that gets what's in your people's heads onto the page
- 11The answer in the first paragraphAnswer first, details next, next step last: the order for people reading on a screen
- 12One pillar piece, many smaller piecesOne long, complete article that becomes nine smaller pieces
- 13A pace that fits your weekHow many pieces per week you can really publish with the hours you have
Part 4 · Part 4 · From reader to quote
- 14Content in your salespeople's handsThe articles you send before the visit or the quote, so customers arrive informed
- 15The guide that brings in contactsA useful resource in exchange for a phone number or email, with clear permission to follow up
- 16Your monthly newsletterOne message a month with your best content, and a way to see what it brings in
- 17Content at the counter and on the shelfSigns, flyers, and QR codes that teach customers right where they choose
- 18Content customers pass alongCheck each piece against the six reasons people forward something
Part 5 · Part 5 · Measuring and maintaining your content library
- 19Rights to use images and textCustomer photos, images from the internet, and manufacturer copy: what to check before you post
- 20Your content numbersReads, contacts, quotes, and sales instead of likes, compared with what it costs to produce
- 21The content library auditKeep, update, merge, or delete each old piece
- 22Content that lasts for yearsThe evergreen answer and the seasonal one, and how to balance them
- 23Keep going, adjust, or stopThe 90-day rule for deciding on each type of content
- 24The quarterly content reviewTwo hours every three months to adjust the plan
Who it's for
It's for you if
- You post often and have no idea whether any customer came from your content
- You answer the same questions every day at the counter, on the phone, and by message
- You want to bring in customers with what you know, without living on promotions
- You're short on time and need a publishing pace that survives your busiest week
- You run a service business, a store, a distributor, or a solo practice and want content tied to real quotes
It's not for you if
- You want Instagram formats like carousels, stories, and reels. That's The Instagram for Business Handbook
- You want paid ads and a website that ranks on search engines. Start with The Digital Marketing Handbook
- You want to become the go-to expert under your own name and face. See The Owner's Personal Brand Handbook
- You want a promise of followers, reach, or revenue. This handbook organizes your content and measures what it actually brings in
Frequently asked questions
Will this work for my kind of business?
If customers ask you questions before they buy, yes. The example is a paint store with a painting service, but every tool shows how it applies to services, retail, manufacturing and distribution, and independent professionals.
Do I need a website?
It helps a lot, because an article on your site lasts and can be found in search. Without one, the handbook shows you how to start with the monthly newsletter and the channel you already have, and move the answers to a site later.
Do I have to be on video?
No. Text, tables, calculators, and photos of your work cover most of the questions customers ask. Video comes in only when someone can record every week. Showing your own face is a topic for The Owner's Personal Brand Handbook.
Won't talking about price help my competitors?
Your competitors already know your prices. Your customers don't, and they tend to call whoever answered first. The handbook shows you how to publish a typical job and a price range, not your full price list.
Can I use AI to write?
Yes, for drafts and editing, always checked by someone who knows the subject. The topic, the case, and the numbers come from your business. Ready-made prompts are in The AI Prompts for Business Handbook.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. It's written for beginners. After that, the pace is whatever fits your worst week of the month.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.
CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 73
Write down the answers you already give every day
Your best content is already being said out loud at your counter, and then forgotten. This handbook gives you the tools, the spreadsheet, and a worked example to turn those answers into content your customers look for, read to the end, and use to decide. What you publish next is up to you.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.