The Digital Marketing Handbook
Marketing · Nº 22
The Digital Marketing Handbook
The Channels That Actually Bring In Customers
You post, you boost, you pay for ads. So which one actually brought in a customer?
24 tools and a spreadsheet that map how customers find you, fix your page, your search results, and WhatsApp, and put every ad on a clear keep-or-cut rule.
You get 24 tools to map the customer journey, build a page with a single ask, answer WhatsApp before leads go cold, run ads on a written rule, and track where every sale came from. Plus an 8-tab spreadsheet, filled in with the example.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
You posted three times this week. You boosted the one that did well. Someone is charging you every month to run your ads and sends a report full of reach and impressions. Meanwhile, WhatsApp fills up with "how much?" and a lot of those people never write back. At the end of the month you have likes, followers, and a bill. What you don't have is an answer: which of this brought in a paying customer?
THE SPREADSHEET
Digital marketing spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.
SOUND FAMILIAR?
Three situations this handbook solves
Monday morning, ads open
You pull the cost per contact for each active ad and run it against the rule you wrote last month. Below the floor, it gets more budget. Above the ceiling for a week, it's off. No debate about which creative looks nicer.
Your agency sends the monthly report
It's full of reach and impressions. You open the Metrics tab, check contacts and sales by source, and ask the questions the handbook gives you: what did each channel cost per contact and per sale?
Delivery day
The job is done and the customer is happy. Same day, you send the review request from the Template kit, add them to your list with their permission, and schedule the after-sale message.
INSIDE
What you'll find in each tool
Five parts, in the order you'll use them. First, map the path customers take and score your current digital presence. Then fix your home base: the page, the searches, showing up on Google, and WhatsApp. Then run ads on a small budget with a rule that tells you what to scale and what to cut. Then content, reviews, and a list you own. Finally, measure where every contact came from and review it all once a month.
WHAT YOU GET
Everything included in your purchase
- The Digital Marketing Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
- The digital marketing spreadsheet in Excel and Google Sheets, with 8 working tabs, filled in with the example company
- The Template kit: 12 ready-made texts, from a WhatsApp welcome message and a review request to the proposal reminder and after-sale sequences
- 2 worksheets to fill in (digital audit and monthly review) and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform
Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · The digital map
- 01The online customer journeyThe five stages from the first time someone sees you to the referral, and where you lose people
- 02Owned, paid, and earned mediaWhat you own, what you rent, and what other people say about you
- 03The research stageWhat customers look up before they contact you, and where they look
- 04The digital presence auditWebsite, Google, social media, and WhatsApp scored from 1 to 5 in one afternoon
Part 2 · Part 2 · Your digital home
- 05The page that convertsOne page per offer, with one clear thing to do
- 06The words customers typeThe searches people make when they're ready to buy
- 07Showing up on Google without payingTitle, text, and speed so your page climbs in the results
- 08WhatsApp as your front deskFast replies, a label for each stage, and no contact left hanging
Part 3 · Part 3 · Ads on a small budget
- 09The search adPay only for people looking for what you sell, and block the searches that waste money
- 10The social media adThe right objective, audience, and creative on Instagram and Facebook
- 11The creative that stops the scrollThree versions on the same budget to find the one that brings in contacts
- 12Reaching past visitorsThe ad for people who saw your page and didn't get in touch
- 13Scale, keep, or cutA cost-per-contact rule, written before you look at the numbers, that sets each ad's budget
Part 4 · Part 4 · Content and relationships
- 14Give before you askA monthly calendar with half the posts teaching, plus proof, behind the scenes, and selling
- 15Reviews that bring in customersHow to ask for Google reviews, reply to them, and put them to work
- 16The list you ownContacts who agreed to hear from you, by email and WhatsApp
- 17Messages that send themselvesWelcome, proposal reminder, and after-sale messages you write once
- 18Local profiles that recommend youPartnering with accounts your customers already follow, with clear rules
Part 5 · Part 5 · Measure and grow
- 19Where each contact came fromTagged links and one simple question that tell you which channel brought in the sale
- 20The numbers that countCost per contact and per sale in each channel, with no vanity numbers
- 21The main metricOne number that tells you whether digital is bringing in customers
- 22The test queueIdeas scored and run one test at a time, every week
- 23The cycle that feeds itselfEvery customer served turns into a review, a referral, and content
- 24The digital reviewOne hour a month to cut the weak channel and back the strong one
Who it's for
It's for you if
- You post, boost, and advertise, and you can't say which of it brings in customers
- You get plenty of inquiries on WhatsApp and lose too many of them before you send a quote
- Your budget is small and you want to know where the next dollar should go
- You pay an agency or a freelancer and want to judge them on contacts and sales, not reach
- You run a service business, a shop, a factory, or a professional practice
It's not for you if
- You don't yet know who your customer is or what to say to them. Start with The Marketing Handbook
- You want to write your ads and pages line by line. That's The Copywriting Handbook
- You want a click-by-click tour of the ad platforms. That's The Paid Ads Handbook; this one covers the decisions
- You want a promised number of followers or a fixed cost per customer. This handbook measures what each channel brings in
Frequently asked questions
How much should I spend on ads to start?
An amount you can afford to lose while you learn, for one month, with a written rule. Start small, measure the cost per contact, and add budget in small steps only to what beats the rule. Your total marketing budget is covered in The Marketing Handbook.
Do I need a website, or is Instagram enough?
Your profile helps, but it's rented. A simple page with your offer and one clear ask is enough to start, and it's yours. Tools 02 and 05 show what goes on it.
Is it worth hiring an agency?
It can be, if they agree to be measured on cost per contact and per sale, with sources recorded. The handbook shows you which numbers to ask for, so the report talks about customers instead of reach and followers.
My customers aren't on social media. Does digital still work for me?
It does if they research before they buy. Ask your recent customers where they looked. Very often, search results and reviews matter more than social media. Part 2 covers search, and Tool 15 covers reviews.
Will this go out of date when the platforms change?
The buttons change. The decisions don't: what path customers take, what you own versus rent, what a contact costs, and which channel earns the next dollar. That's what the handbook teaches, so the method holds when the screens move.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. The 30-day plan splits it into four weeks: the map, your digital home, measured ads, then relationships and your first monthly review.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.
CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 22
Find out which half of your budget is working
More posts and more ads won't tell you what brings in customers. Knowing where each contact came from will. This handbook gives you the tools, the spreadsheet, and a worked example to measure every channel and decide where the next dollar goes. The decisions stay yours.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.