The Instagram for Business Handbook
Marketing · Nº 44
The Instagram for Business Handbook
A Profile, Content, and DMs That Sell
Your posts get likes. Your DMs get questions. So why is next week still half empty?
24 tools, a spreadsheet, and a small brow studio followed month by month, from a bio that says what you do to a DM that ends with a date on the calendar.
You get 24 tools to fix your profile, plan a month of posts in one weekly block, and take a DM from "how much?" to a booked appointment. Plus a spreadsheet with 8 working tabs, filled in with the example, and 15 ready-made templates.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
It's 9:40 p.m. You're on the couch writing tomorrow's caption, because there was no time between clients. Saturday's post got plenty of likes. Nobody booked. Someone asked for a price in your DMs three days ago and you just saw it. Your bio still doesn't say what you actually do. And if anyone asked which post ever brought in a paying client, you'd have to guess.
THE SPREADSHEET
Business Instagram spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.


SOUND FAMILIAR?
Three situations this handbook solves
Tuesday morning, phone on do not disturb
You pull the week's ideas from the idea bank, shoot the photos and two Reels in one spot, then write captions and schedule everything. Someone else watches the DMs. By late morning the week's posts are done.
Someone asks "how much?" in your DMs
You give the price with a question about her, offer two specific times instead of "when works for you?", ask for a small deposit to hold the slot, and send the summary. The conversation ends with a date.
The first week of the month
You open the spreadsheet, count last month from reach to bookings, and compare it with your first audit. You look at your top three posts by the right number for each format and pick one change for next month.
INSIDE
What you'll find in each tool
Five parts, in the order a client meets you. First, a one-month count of your profile and a storefront that explains itself. Then what to post: carousels, Stories, and Reels, each with a job. Then a production routine that fits in one block a week. Then the DMs, from first message to booking with a deposit. Finally, search, partnerships, and a monthly review of the numbers.




WHAT YOU GET
Everything included in your purchase
- The Instagram for Business Handbook in PDF: 24 tools, each with a step by step, a worked example, and a short exercise
- The Business Instagram spreadsheet in Excel and Google Sheets, with 8 working tabs, filled in with the example studio
- The Template kit: 15 ready-made texts, from a four-line bio and a Reel script to the four DM messages and an image release checklist
- 2 worksheets to fill in (profile audit and monthly calendar) and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform


Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · The profile as a storefront
- 01Profile auditOne month counted from reach to booked appointment, so you see where clients drop off
- 02Professional accountThe right account type, category, and contact buttons, tested on someone else's phone
- 03Name, photo, and bioFour lines that say what you do, for whom, where, and how to book
- 04Highlights and pinned postsPrices, booking, and aftercare answered before anyone has to ask
Part 2 · Part 2 · What to post
- 05Content mixFour content pillars and how many posts of each go out every month
- 06Carousels that teachA cover, one idea per slide, and a last slide that invites a DM
- 07Daily StoriesA fixed sequence for the days you see clients, so you're never stuck on what to show
- 08Reels that hold attentionA hook in the first seconds, the result in the middle, an invitation at the end
Part 3 · Part 3 · Create without living on your phone
- 09Content idea bankYour clients' real questions turned into 60 post ideas
- 10Content calendarFour weeks of posts with the day, format, and pillar already decided
- 11Batch productionOne block a week to shoot, film, write, and schedule, instead of ten minutes between every client
- 12Photos and video with your phoneLight, background, and angle that show your work without buying gear
- 13Before-and-after photos with consentA signed release, the same setup every time, and no promises in the caption
Part 4 · Part 4 · From post to booked appointment
- 14Call to DMOne keyword in the caption that gets a follower to send the first message
- 15An organized inboxFolders, FAQs, saved replies, and fixed times to check, so no conversation gets lost
- 16From DM to booked appointmentFour messages from interest to a booking confirmed with a deposit
- 17Comments that become conversationsA public reply within an hour and an invitation to continue in the DMs
- 18Close Friends for clientsOpen your schedule to existing clients first, 24 hours before everyone else
Part 5 · Part 5 · Grow and measure
- 19Instagram searchYour name, location, and the words a client actually types to find you
- 20Collab postOne post on two profiles, with a business that serves the same client
- 21Partnering with a local influencerHow to choose, a written agreement, disclosed ads, and a way to measure it
- 22Giveaway or skill-based contestWho each prize attracts and what it actually brings in
- 23Metrics that matterThe one number for each format, and why likes don't make the decision
- 24Monthly Instagram reviewOne hour a month with your numbers and one change for the next month
Who it's for
It's for you if
- You post on your business's Instagram but can't tell which posts bring in clients
- People ask about prices in your DMs, and the conversation dies before anyone books
- You want a content calendar that fits into your week instead of eating your evenings
- You want to be found in local search and through partnerships, without paying for ads
- You run a service, a shop, a workshop, or a solo practice and handle the profile yourself or with a small team
It's not for you if
- You want to run paid campaigns on Instagram and Facebook. That's The Paid Ads Handbook
- You want to close the whole sale over WhatsApp, from the first hello to payment. See The WhatsApp Sales Handbook
- You need a marketing plan for the whole business, with channels and budget. Start with The Marketing Handbook
- You want someone to promise you followers, reach, or sales. This handbook gives you a method and a way to measure whether it's working
Frequently asked questions
I don't run a beauty studio. Will this work for my business?
Yes, if clients find you on Instagram. The example is a brow and lash studio, but every tool shows how it applies to services, retail, manufacturing and distribution, and independent professionals. A shop counts orders instead of bookings; a workshop counts quote requests.
Do I have to post every day?
No. The handbook works with three posts a week and Stories on the days you see clients. A pace you can keep all year beats one month of daily posting. The content calendar and the weekly production block are built around that.
Do I have to show my face in videos?
No. Your work, your hands, your space, and results shared with the client's consent tell the story. What you can't skip is a hook in the first seconds of a Reel, and the handbook shows how to write one.
Will this get me more followers?
The handbook doesn't promise followers, reach, or sales. It gives you a method and a way to measure it: a monthly count from reach to booked appointment, so you can see which stage improved and which one still needs work.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. After that, the routine is one production block of three to four hours a week, DMs at fixed times, and a one-hour review each month.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.

CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 44
Make your profile do more than collect likes
Your Instagram is already where clients look you up. This handbook gives you the tools, the spreadsheet, and a worked example to fix the storefront, post on a schedule you can keep, and answer DMs in a way that ends with a date. Then you count the month and see what changed.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.