The Local Marketing Handbook
Marketing · Nº 48
The Local Marketing Handbook
Google, Your Neighborhood, and Referrals for Brick-and-Mortar Businesses
Saturday you're turning people away. Tuesday morning you could hear a pin drop.
24 tools, a spreadsheet, and one neighborhood barbershop worked through from the customer map to the weekly routine, so you market to the people who can actually walk in.
You get 24 tools to map where your customers come from, fill out your Google profile, put a code on every flyer, team up with your neighbors, run a referral program, and aim your ads at your radius. Plus a 5-tab spreadsheet, filled in with the example.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
You printed a stack of flyers and have no idea if a single customer came from them. You paid for an ad, and half the people who saw it live across town. Your Google profile still shows photos from the week you opened. Saturday there's a line out the door, Tuesday morning the chairs sit empty, and every new marketing idea gets tried once, never counted, and quietly forgotten.
THE SPREADSHEET
Local marketing spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.
SOUND FAMILIAR?
Three situations this handbook solves
Before you print another batch of flyers
You give each batch its own code and its own drop spot. Whoever's at the front desk asks every new customer how they heard about you. Thirty days later you know which spot brought people in, and you stop paying for the rest.
The shop next door wants to team up
Instead of a handshake and a stack of coupons, you set the rules on paper and count the coupons on each side every month. If it isn't paying off after 90 days, you end it politely, numbers in hand.
Monday, 9 a.m., your one marketing hour
You open the weekly list: reply to messages, post the week's photo, enter the flyer and referral codes, check the coupons at your neighbors, change the sidewalk sign. One hour, the same list every week, and marketing doesn't stop when the shop gets busy.
INSIDE
What you'll find in each tool
Five parts, in the order the work happens. Find your radius and your empty hours. Get found on the map, with a complete profile kept fresh every week. Make the street and your front door work for you. Bring in your neighbors, local events, and referrals. Then add radius ads, a slow-hour offer, a local calendar, and a one-hour weekly routine. Every tool has a step by step, a worked example, and an exercise.
WHAT YOU GET
Everything included in your purchase
- The Local Marketing Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
- The local marketing spreadsheet in Excel and Google Sheets, with 5 working tabs, filled in with the example barbershop
- The Template kit: 15 ready-to-use texts, including the flyer with a code, the referral card, and the Monday list
- 2 worksheets to fill in (door count and radius review) and a 30-day plan laid out week by week
- Access to your handbook on the Consylion platform
Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · Your radius
- 01The customer mapPlot your last 200 customers and find the radius almost all of them come from
- 02Empty hours in the scheduleOccupancy by day and hour, so your marketing fills the slow times, not the rush
- 03Who walks past your doorCount who walks by, who looks, and who actually comes in
- 04The competitors in your radiusWho's chasing the same customer a few blocks away, with price, rating, and hours
Part 2 · Part 2 · Get found on the map
- 05A complete Google Business ProfileCategory, services, hours, photos, and attributes, field by field
- 06Photos and posts every weekFifteen minutes a week so your profile never looks abandoned
- 07The same details everywhereName, address, phone, and hours that match on every map and app
- 08The profile dashboardThe month's searches, directions, calls, and messages, read in 20 minutes
Part 3 · Part 3 · The street and the door
- 09A storefront you can read from the sidewalkName, service, and an open sign people can read from across the street
- 10Window and sidewalkWhat stays in view, and the sidewalk sign that makes people stop
- 11Tracked flyersA code and a place for every batch, so you know what each flyer customer costs
- 12A street promotion with a targetOne promotion outside the shop, with a cost, a target, and a count
- 13Neighborhood mediaRadio, sound trucks, and signs, tested with a code before they become a habit
Part 4 · Part 4 · Neighbors, events, and referrals
- 14Partnerships with neighborsA cross-coupon with the businesses on your street, with rules and a count
- 15Neighborhood eventsTournaments, festivals, and fairs where your customers already are
- 16Your shop as a gathering placeA reason for customers to stay, come back, and bring someone along
- 17A referral program with a rewardA card with a code and a reward for both sides, within your margin
- 18Neighborhood groups and communitiesThe neighborhood association and residents' groups, without spamming anyone
Part 5 · Part 5 · Ads, calendar, and routine
- 19Radius adsAds shown only to people who live or work a short trip from your door
- 20An offer to fill the empty hoursThe offer that brings people in on Tuesday morning without touching Saturday
- 21The local calendarThe dates that matter in your town and neighborhood, planned ahead of time
- 22New customers who come backHow many customers from each tactic come back within 45 days
- 23The local marketing weekOne hour a week with a fixed list, so marketing never stalls
- 24The radius reviewEvery three months, redo the map and decide which tactics stay, change, or go
Who it's for
It's for you if
- You run a brick-and-mortar business and nearly every customer lives or works a few minutes away
- You've tried flyers, ads, or partnerships and can't tell which ones brought anybody in
- Some hours of your week sit empty while others are packed
- You want a marketing routine that fits into one hour a week, not your whole weekend
- You run a barbershop, salon, repair shop, clinic, gym, restaurant, or neighborhood store
It's not for you if
- You need your overall marketing strategy, positioning, and budget. Start with The Marketing Handbook
- You sell online to customers all over the country. That's The Digital Marketing Handbook
- You want to run paid ad campaigns in depth. See The Paid Ads Handbook
- You're hoping for a promise of new customers or a top spot on Google. This handbook organizes and measures your local marketing
Frequently asked questions
I don't run a barbershop. Will this work for my business?
If your customers come to your door, yes. The example is a barbershop, but every tool shows how it applies to services, retail, manufacturing and distribution, and independent professionals. You swap in your own street, hours, and numbers.
I don't keep customer records. Can I still make the map?
Yes. For two weeks, ask for the neighborhood or street at the counter and mark each answer. The map comes out approximate, but it's enough to show your radius.
Do flyers even work anymore?
It depends on where they go. With a code on every batch, you find out in about 30 days which spots bring in customers, and you cut the ones that don't. The handbook doesn't ask you to believe in flyers. It asks you to count them.
Won't a slow-hour offer cheapen my service?
Not if it has a clear rule for which days and hours it covers, and your busy times stay at full price. Customers understand that Tuesday morning isn't Saturday afternoon.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. Once it's running, the routine is one hour a week with a fixed list, plus about three hours each quarter for the radius review.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.
CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 48
Market to the people who can actually walk in
Your customers live and work a few minutes from your door. This handbook gives you the tools, the spreadsheet, and a worked example to find them, show up where they look, count what each tactic brings in, and keep doing only what earns its place.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.