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Sales · Nº 07

The Negotiation Handbook

Strategy, Research, and Scripts to Close Better Deals with Customers, Suppliers, and Banks

Your biggest customer wants a discount. Do you know how far you'd go before you walk away?

24 tools built on decades of negotiation research, a spreadsheet that holds your prep in one place, and one example company followed through a year of tough deals.

You get 24 tools to prepare, run, and close the negotiations that shape your business, from your plan B to the written summary. Plus a 6-tab spreadsheet filled in with the example, 2 worksheets, and ready-to-use scripts.

1ready-made spreadsheet
10templates to adapt
24tools

A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.

Secure checkout by Digistore24Money-back guaranteeLifetime access

One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

The renewal meeting with your biggest account. The buyer says they need a lower price, or they'll look at other options. You do the math in your head: they're a big slice of your revenue, and you have nobody else lined up. So you give a little, then a little more, and walk out relieved it's over. Next month the supplier raises prices, the bank wants a new rate, and you handle both the same way: no plan B, no limit, no trade.

THE SPREADSHEET

Negotiation spreadsheet

Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.

The Negotiation Handbook · The spreadsheet on screen
The spreadsheet on screen
The Negotiation Handbook · Simulation with the example data
Simulation with the example data

SOUND FAMILIAR?

Three situations this handbook solves

A supplier announces a price increase

Instead of a yes or a fight, you send back three alternatives of equal value to you: a longer contract, more volume, or faster payment. Whichever one they pick shows you what matters most to them.

The bank offers to stretch your debt

Before you accept, you put the bank's offer and your own proposal side by side in the Offer comparison tab, look at the total paid on each, and get a quote from another bank to bring to the meeting.

You just shook hands on a deal

Back at your desk, you fill in the written summary from the Template kit: what, when, who, how you measure it, and what happens if it's not delivered. It goes out the same day, while everyone remembers the same thing.

INSIDE

What you'll find in each tool

Five parts, in the order a deal happens. Prepare before you sit down: plan B, walk-away point, and the people who decide. Create value before you divide it. Run the conversation, from the first number to the hardball tactics. Then the negotiations that shape a business: large customers, suppliers, banks, partners and investors, and deadlock. Finally, close it in writing and review what you learned.

The Negotiation Handbook · The tool: the idea, where it comes from, and the diagram
The tool: the idea, where it comes from, and the diagram
The Negotiation Handbook · The step-by-step and the hands-on exercise
The step-by-step and the hands-on exercise
The Negotiation Handbook · Illustrative example with numbers
Illustrative example with numbers: Vértice Alimentos, a fictional sauce and seasoning manufacturer. Partners Helena and Ricardo spend a year in tough negotiations with a supermarket chain that wants a discount, a packaging supplier, the bank, a carrier, and an investment fund. Their deals run through every tool.
The Negotiation Handbook · The diagram in detail
The diagram in detail

WHAT YOU GET

Everything included in your purchase

  • The Negotiation Handbook in PDF: 24 tools, each with the research behind it, a step by step, and a worked example
  • The Negotiation spreadsheet in Excel and Google Sheets, with 6 working tabs, filled in with the example company
  • The Template kit: ready-to-use scripts, from answering a discount request with a trade to replying to an ultimatum
  • 2 worksheets to fill in (preparation and post-negotiation review) and a 30-day plan, one week per stage
  • Access to your handbook on the Consylion platform
The Negotiation Handbook · What lands in your library
What lands in your library
The Negotiation Handbook · The final checklist
The final checklist

Full table of contents

The 24 tools, in the order you'll use them

Part 1 · Part 1 · Strategy before you sit down

  1. 01
    Plan B, the source of your powerIf you can walk away, you negotiate better. Measure your alternative and improve it before the meeting
  2. 02
    Zone of agreementYour walk-away point, target, and opening, written down before anyone names a number
  3. 03
    Interests behind positionsWhat the other side asks for is rarely what they actually need
  4. 04
    Stakeholder mapWho decides, who influences, and who can quietly block the deal
  5. 05
    Power and dependenceHow to negotiate with someone much bigger than you
  6. 06
    Preparation sheetOne page to bring to any negotiation

Part 2 · Part 2 · Create value before you divide it

  1. 07
    Divide or create valueWhy most negotiations are not a fixed pie
  2. 08
    Bargaining chipsTrade what costs you little and is worth a lot to the other side
  3. 09
    Multiple offers at onceThree offers of equal value that show you what the other side prefers
  4. 10
    Contingent contractWhen you disagree about the future, let the deal settle the bet

Part 3 · Part 3 · Run the conversation

  1. 11
    First offers and anchoringA strong opening shapes the whole conversation
  2. 12
    Tactical listeningMirror, label, and stay quiet so the other side tells you what matters
  3. 13
    Emotion at the tableAnxiety, anger, and excitement are expensive. Prepare for them
  4. 14
    ConcessionsAlways trade, step down in smaller steps, and never give without asking
  5. 15
    Objective criteriaMove the argument from a contest of wills to a standard both sides accept
  6. 16
    Hardball tacticsRecognize, name, and neutralize them without breaking the relationship
  7. 17
    Negotiating in writingTexts, email, and video calls: what changes and how to avoid misunderstandings

Part 4 · Part 4 · The negotiations that shape your business

  1. 18
    Large customers and purchasing departmentsUnequal power calls for alternatives and value, not discounts
  2. 19
    Strategic suppliersA partnership with a contract, a metric, and an agreed exit
  3. 20
    Banks and creditorsRenegotiate debt on total cost, with a proposal of your own
  4. 21
    Partners and investorsRoles, draws, entry, and exit agreed before any conflict starts
  5. 22
    Deadlock and mediationWhen nobody gives in: change the game or bring in a third party

Part 5 · Part 5 · Close, deliver, and learn

  1. 23
    Agreement in writingThe summary and the clauses that prevent "I never said that"
  2. 24
    Post-negotiation reviewFour questions that make each deal teach you something for the next one

Who it's for

It's for you if

  • You negotiate deals that move your numbers: large customers, suppliers, the bank, a partner, or an investor
  • You keep giving discounts to close and get nothing in return
  • You sit across from people with more power than you and want to stop competing on price alone
  • You're about to renegotiate debt, bring in an investor, or put the rules with your partner in writing
  • You want a method backed by research, not tricks or a tough-guy act

It's not for you if

  • You want a sales script and objection handling from first contact to yes. That's The Sales Closing Handbook
  • You need to work out what to charge for your services. Start with The Service Pricing Handbook
  • You want ways to deceive or pressure people. This handbook treats ethics and trust as strategy
  • You need legal advice for a lawsuit. The handbook tells you when to call a lawyer, not what to argue in court

Frequently asked questions

Is this a sales handbook?

No. It covers the deals that shape your business: large customers, suppliers, banks, partners, and investors. If you need a script to take a customer from first contact to yes, that's The Sales Closing Handbook. This one starts when there's something on the table to negotiate.

Will this work for my kind of business?

If you make deals with customers, suppliers, or the bank, yes. The example is a sauce manufacturer, but every tool shows how it applies to services, retail and commerce, manufacturing and distribution, and independent professionals.

I'm not a tough negotiator. Is this for me?

Yes. The method doesn't depend on being aggressive. It depends on preparation: knowing your plan B, your limit, and what the other side needs before the meeting. The handbook treats ethics and trust as strategy and shows you how to handle hardball tactics without playing them.

Do I need a lawyer to close a deal?

For large amounts, collateral, ownership stakes, or real estate, yes, and the handbook tells you when to call one. For the rest, a written summary both sides confirm already gives you a lot of protection. Where a local rule matters, an "In your country" box tells you what to check with a professional.

How much time does this take?

About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. The level is intermediate. The 30-day plan takes one real negotiation through four weeks: preparation, bargaining chips and offers, the conversation, then the agreement and the review.

What do I get, and in what formats?

Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.

How do I know if it fits my business?

Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.

What is the difference between a handbook, an area set, and the Series?

A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.

Do I need to read everything before I start?

No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.

Do I need to know Excel?

The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.

How do I pay, and when do I get access?

By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.

How long do I have access, and how can I use the files?

Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.

How do support and refunds work?

Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.

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One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

Sales · Nº 07

Walk into your next negotiation with a plan

Most of a deal is decided before anyone sits down. This handbook gives you the tools, the spreadsheet, and the scripts to prepare your plan B, your limit, and your trades for the next negotiation on your calendar. How the conversation goes is still up to you.

See all 100 handbooks · $197.00

Single handbook
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One-time payment
Secure checkout by Digistore24Money-back guaranteeLifetime access

One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

All 100 handbooks

Handbook Series

6 departments, 100 handbooks, 100 spreadsheets

$197.00 $2,900.00 separately

Money-back guarantee · Secure payment

One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.