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Marketing · Nº 76

The Online Marketplaces Handbook

Amazon, TikTok Shop, and Other Marketplaces, without Selling at a Loss

The orders are coming in. Is any of that money actually yours?

24 tools to sell on marketplaces with the math done: the right channel, listings search can find, shipping, sponsored listings, and profit per listing, with one business worked through end to end.

You get 24 tools to pick your first marketplace, build listings that show up in search, run sponsored listings with a ceiling, and see the profit on every listing down to the payout. Plus a spreadsheet with 6 working tabs and 14 templates.

1ready-made spreadsheet
14templates to adapt
24tools

A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.

Secure checkout by Digistore24Money-back guaranteeLifetime access

One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

Opening the account took an afternoon. You rushed out a few listings and the first orders showed up. Then the payout landed, and it was a lot smaller than the sales on the dashboard. Commission, shipping, and sponsored listings took their cut, and nobody had done the math. Your inventory doesn't match across channels, your resellers are asking why the price online is lower, and one bad review has already dented your reputation.

THE SPREADSHEET

Marketplace spreadsheet

Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.

The Online Marketplaces Handbook · The spreadsheet on screen
The spreadsheet on screen
The Online Marketplaces Handbook · Simulation with the example data
Simulation with the example data

SOUND FAMILIAR?

Three situations this handbook solves

Before you pay for your first sponsored listing

You run the profit per listing: listed price minus commission, shipping, ad spend, and every other cut. Some listings leave a margin. Some don't. Now you know which ones are worth promoting.

A reseller calls about your online price

You open the price policy by channel: nothing online below the suggested retail price, and a line of models sold only online. Your resellers heard about it before the first listing went up. You answer the call with a rule, not an apology.

The monthly payout lands

You match the marketplace statement against your orders, line by line, down to the cent. Then you fill in the monthly close and see what that channel really left you this month.

INSIDE

What you'll find in each tool

Five parts, in the order the work happens. Choose where to sell and which products can handle commission and shipping. Build listings that show up and sell. Attract buyers with shipping, sponsored listings, promotions, and video. Get each order from click to doorstep without errors. Then read the profit per listing, reconcile the payout, and decide on the next channel. Every tool has a step by step, a worked example, and a short exercise.

The Online Marketplaces Handbook · The tool: the idea, where it comes from, and the diagram
The tool: the idea, where it comes from, and the diagram
The Online Marketplaces Handbook · The step-by-step and the hands-on exercise
The step-by-step and the hands-on exercise
The Online Marketplaces Handbook · Illustrative example with numbers
Illustrative example with numbers: Ibituruna Semijoias, a fictional plated jewelry maker with 9 people, selling for 11 years through 70 resellers and, since this year, on marketplaces. Cláudia, the owner, designs the collections. Thiago runs the listings. Sueli leads shipping.
The Online Marketplaces Handbook · The diagram in detail
The diagram in detail

WHAT YOU GET

Everything included in your purchase

  • The Online Marketplaces Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
  • The marketplace spreadsheet in Excel and Google Sheets, with 6 working tabs, filled in with the example business
  • The Template kit: 14 ready-made texts, from the price policy by channel and the listing title to the reply to a negative review and the copycat takedown report
  • 2 worksheets to fill in (listing worksheet and monthly marketplace close worksheet) and a 30-day plan, one week per stage
  • Access to your handbook on the Consylion platform
The Online Marketplaces Handbook · What lands in your library
What lands in your library
The Online Marketplaces Handbook · The final checklist
The final checklist

Full table of contents

The 24 tools, in the order you'll use them

Part 1 · Part 1 · Where to sell and what

  1. 01
    The marketplace snapshotThe big marketplaces scored on five criteria, with your product in mind
  2. 02
    The products that go on the marketplaceThe filter that shows what can handle commission, shipping, and search
  3. 03
    The marketplace alongside your resellersOnline prices and product lines that don't clash with the people already selling for you
  4. 04
    The first channel in 90 daysOne marketplace, one target, and a clear point to keep going or stop

Part 2 · Part 2 · The listing that shows up and sells

  1. 05
    Complete product dataAttributes, variations, and barcodes so you show up in the filters
  2. 06
    The title that search findsThe buyer's words, in the buyer's order, within the character limit
  3. 07
    Photos that stand in for the buyer's handsSeven photos that show size, shine, clasp, and packaging
  4. 08
    Description and pre-sale questionsAnswer questions in the listing, and reply to new ones within minutes
  5. 09
    Reviews and reputationThe review request, the reply to a low rating, and fixing what caused it

Part 3 · Part 3 · Attracting buyers

  1. 10
    Shipping and delivery time on the listingBundles that clear the free shipping minimum, and same-day shipping
  2. 11
    Sponsored listingsBudget, a cost ceiling, and the test that shows which sales would have come anyway
  3. 12
    Promotions and calendar datesSix dates a year with discount, stock, and deadlines planned ahead
  4. 13
    Video and live streams on TikTok ShopThe product in use, every week, with a short script

Part 4 · Part 4 · The order, from click to delivery

  1. 14
    Single inventory across channelsA single stock count for production, your resellers, and every marketplace
  2. 15
    Ship it yourself or use marketplace fulfillmentWho stores, who ships, and what each path costs you
  3. 16
    Error-free shippingA packing station, checks, and shipping before the cutoff time
  4. 17
    Returns and the cooling-off periodThe return window, a quick exchange, and the item back on sale
  5. 18
    Complaints and mediationA reply within hours, a fair solution, and your rating protected

Part 5 · Part 5 · The numbers and the next step

  1. 19
    Profit per listingFrom the listed price to what's left after commission, shipping, ad spend, and every other cut
  2. 20
    The payout, checkedThe marketplace statement matched against your orders, down to the cent
  3. 21
    The sales document for every orderA sales document for every order, and the rules for your business checked with your accountant
  4. 22
    Brand protection and copycat listingsRegistration, takedown reports, and the proof that gets copycats removed
  5. 23
    The weekly marketplace dashboardSix numbers a week to find where sales stalled
  6. 24
    The next channelThe signs that it's time to open another marketplace, and which one

Who it's for

It's for you if

  • You make your own products or resell others' and want to sell on marketplaces with the math done first
  • You already have listings live and can't tell whether each order makes money
  • You have resellers, a physical store, or sales reps and worry about online prices undercutting them
  • You want to choose among Amazon, TikTok Shop, and the other big marketplaces with clear criteria, not a hunch

It's not for you if

  • You want to build your own online store, with your own domain and checkout. That's The E-commerce Handbook
  • You want to set your selling price from scratch. Start with The Product Pricing Handbook
  • You want ads on social media and search engines. See The Paid Ads Handbook
  • You want a promise of revenue or top search ranking. This handbook organizes the channel and measures the profit on each listing

Frequently asked questions

Which marketplace should I start with?

The one that scores highest in the snapshot, built with the current fee table and your own product. For many products people search for, that points to the biggest marketplaces. For products that sell when shown in use, video can weigh more.

Do I need to be on every marketplace?

No. Open one channel at a time, with 90 days and a clear stopping point. The second one comes in when the first runs without you.

Will selling on marketplaces hurt my resellers or my store?

It does when the online price is lower. With a minimum price, a product line sold only online, and notice before you start, the channels can live together. The handbook includes a price policy by channel.

Are sponsored listings worth paying for?

Where they bring sales that wouldn't have come on their own, and the ad cost stays below your margin. The handbook shows you how to test pausing your best sellers before raising the budget.

What about returns and sales documents?

Rules vary by country and by platform. The handbook shows you how to write a clear exchange and return policy and issue a sales document for every order, and tells you what to check with your lawyer and your accountant.

How much time does this take?

About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. It's written for beginner to intermediate owners. After that, the routine is six numbers a week and a monthly close.

What do I get, and in what formats?

Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.

How do I know if it fits my business?

Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.

What is the difference between a handbook, an area set, and the Series?

A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.

Do I need to read everything before I start?

No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.

Do I need to know Excel?

The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.

How do I pay, and when do I get access?

By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.

How long do I have access, and how can I use the files?

Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.

How do support and refunds work?

Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.

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One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

Marketing · Nº 76

Sales on the dashboard aren't money in the bank

Opening a marketplace account takes an afternoon. Selling at a profit takes a method. This handbook gives you the tools, the spreadsheet, and a worked example to choose the channel, build listings that sell, and check every cent of the payout, without picking a fight with the people already selling for you.

See all 100 handbooks · $197.00

Single handbook
$29.00
One-time payment
Secure checkout by Digistore24Money-back guaranteeLifetime access

One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.

All 100 handbooks

Handbook Series

6 departments, 100 handbooks, 100 spreadsheets

$197.00 $2,900.00 separately

Money-back guarantee · Secure payment

One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.

Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.

14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.

Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.