The Online Marketplaces Handbook
Marketing · Nº 76
The Online Marketplaces Handbook
Amazon, TikTok Shop, and Other Marketplaces, without Selling at a Loss
The orders are coming in. Is any of that money actually yours?
24 tools to sell on marketplaces with the math done: the right channel, listings search can find, shipping, sponsored listings, and profit per listing, with one business worked through end to end.
You get 24 tools to pick your first marketplace, build listings that show up in search, run sponsored listings with a ceiling, and see the profit on every listing down to the payout. Plus a spreadsheet with 6 working tabs and 14 templates.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Opening the account took an afternoon. You rushed out a few listings and the first orders showed up. Then the payout landed, and it was a lot smaller than the sales on the dashboard. Commission, shipping, and sponsored listings took their cut, and nobody had done the math. Your inventory doesn't match across channels, your resellers are asking why the price online is lower, and one bad review has already dented your reputation.
THE SPREADSHEET
Marketplace spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.


SOUND FAMILIAR?
Three situations this handbook solves
Before you pay for your first sponsored listing
You run the profit per listing: listed price minus commission, shipping, ad spend, and every other cut. Some listings leave a margin. Some don't. Now you know which ones are worth promoting.
A reseller calls about your online price
You open the price policy by channel: nothing online below the suggested retail price, and a line of models sold only online. Your resellers heard about it before the first listing went up. You answer the call with a rule, not an apology.
The monthly payout lands
You match the marketplace statement against your orders, line by line, down to the cent. Then you fill in the monthly close and see what that channel really left you this month.
INSIDE
What you'll find in each tool
Five parts, in the order the work happens. Choose where to sell and which products can handle commission and shipping. Build listings that show up and sell. Attract buyers with shipping, sponsored listings, promotions, and video. Get each order from click to doorstep without errors. Then read the profit per listing, reconcile the payout, and decide on the next channel. Every tool has a step by step, a worked example, and a short exercise.




WHAT YOU GET
Everything included in your purchase
- The Online Marketplaces Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
- The marketplace spreadsheet in Excel and Google Sheets, with 6 working tabs, filled in with the example business
- The Template kit: 14 ready-made texts, from the price policy by channel and the listing title to the reply to a negative review and the copycat takedown report
- 2 worksheets to fill in (listing worksheet and monthly marketplace close worksheet) and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform


Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · Where to sell and what
- 01The marketplace snapshotThe big marketplaces scored on five criteria, with your product in mind
- 02The products that go on the marketplaceThe filter that shows what can handle commission, shipping, and search
- 03The marketplace alongside your resellersOnline prices and product lines that don't clash with the people already selling for you
- 04The first channel in 90 daysOne marketplace, one target, and a clear point to keep going or stop
Part 2 · Part 2 · The listing that shows up and sells
- 05Complete product dataAttributes, variations, and barcodes so you show up in the filters
- 06The title that search findsThe buyer's words, in the buyer's order, within the character limit
- 07Photos that stand in for the buyer's handsSeven photos that show size, shine, clasp, and packaging
- 08Description and pre-sale questionsAnswer questions in the listing, and reply to new ones within minutes
- 09Reviews and reputationThe review request, the reply to a low rating, and fixing what caused it
Part 3 · Part 3 · Attracting buyers
- 10Shipping and delivery time on the listingBundles that clear the free shipping minimum, and same-day shipping
- 11Sponsored listingsBudget, a cost ceiling, and the test that shows which sales would have come anyway
- 12Promotions and calendar datesSix dates a year with discount, stock, and deadlines planned ahead
- 13Video and live streams on TikTok ShopThe product in use, every week, with a short script
Part 4 · Part 4 · The order, from click to delivery
- 14Single inventory across channelsA single stock count for production, your resellers, and every marketplace
- 15Ship it yourself or use marketplace fulfillmentWho stores, who ships, and what each path costs you
- 16Error-free shippingA packing station, checks, and shipping before the cutoff time
- 17Returns and the cooling-off periodThe return window, a quick exchange, and the item back on sale
- 18Complaints and mediationA reply within hours, a fair solution, and your rating protected
Part 5 · Part 5 · The numbers and the next step
- 19Profit per listingFrom the listed price to what's left after commission, shipping, ad spend, and every other cut
- 20The payout, checkedThe marketplace statement matched against your orders, down to the cent
- 21The sales document for every orderA sales document for every order, and the rules for your business checked with your accountant
- 22Brand protection and copycat listingsRegistration, takedown reports, and the proof that gets copycats removed
- 23The weekly marketplace dashboardSix numbers a week to find where sales stalled
- 24The next channelThe signs that it's time to open another marketplace, and which one
Who it's for
It's for you if
- You make your own products or resell others' and want to sell on marketplaces with the math done first
- You already have listings live and can't tell whether each order makes money
- You have resellers, a physical store, or sales reps and worry about online prices undercutting them
- You want to choose among Amazon, TikTok Shop, and the other big marketplaces with clear criteria, not a hunch
It's not for you if
- You want to build your own online store, with your own domain and checkout. That's The E-commerce Handbook
- You want to set your selling price from scratch. Start with The Product Pricing Handbook
- You want ads on social media and search engines. See The Paid Ads Handbook
- You want a promise of revenue or top search ranking. This handbook organizes the channel and measures the profit on each listing
Frequently asked questions
Which marketplace should I start with?
The one that scores highest in the snapshot, built with the current fee table and your own product. For many products people search for, that points to the biggest marketplaces. For products that sell when shown in use, video can weigh more.
Do I need to be on every marketplace?
No. Open one channel at a time, with 90 days and a clear stopping point. The second one comes in when the first runs without you.
Will selling on marketplaces hurt my resellers or my store?
It does when the online price is lower. With a minimum price, a product line sold only online, and notice before you start, the channels can live together. The handbook includes a price policy by channel.
Are sponsored listings worth paying for?
Where they bring sales that wouldn't have come on their own, and the ad cost stays below your margin. The handbook shows you how to test pausing your best sellers before raising the budget.
What about returns and sales documents?
Rules vary by country and by platform. The handbook shows you how to write a clear exchange and return policy and issue a sales document for every order, and tells you what to check with your lawyer and your accountant.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. It's written for beginner to intermediate owners. After that, the routine is six numbers a week and a monthly close.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.

CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
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One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 76
Sales on the dashboard aren't money in the bank
Opening a marketplace account takes an afternoon. Selling at a profit takes a method. This handbook gives you the tools, the spreadsheet, and a worked example to choose the channel, build listings that sell, and check every cent of the payout, without picking a fight with the people already selling for you.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.