The Owner's Personal Brand Handbook
Marketing · Nº 77
The Owner's Personal Brand Handbook
Authority without Becoming an Influencer
Customers ask for you by name. So why does nobody outside your circle know who you are?
24 tools, 14 ready-made templates, and a spreadsheet that help you get known by the right people for one topic, in two hours a week, without dancing on camera.
You get 24 tools to measure your reputation, pick the topic you own, gather your proof, show your work in two hours a week, and get onto stages and into the press. Plus a 5-tab spreadsheet, already filled in with the example.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
A new prospect asks for three quotes. Yours is one of them, and to this person you're just a name on a list. Your best customers would tell them you're the one to call, but they aren't in the room. Almost every new customer comes from a referral, so a slow month depends on someone happening to mention you. Meanwhile a competitor with half your experience shows up everywhere. And you have no interest in becoming an influencer to fix it.
THE SPREADSHEET
Personal brand spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.
SOUND FAMILIAR?
Three situations this handbook solves
Monday, 7 a.m., before the phones start
The first block of your two hours. You pick a question a customer asked last week, write the answer in 60 minutes, and leave it ready to publish Tuesday morning. Your team knows not to book anything in that slot.
Someone posts a harsh comment about you
You don't answer in the first hour. You save a screenshot, separate the fact from the insult, and decide: a fair complaint gets an acknowledgment and a fix, then moves to a private conversation. An unfair one gets a single fact, once. A serious insult goes to your lawyer.
A trade association opens its event calendar
Instead of waiting to be invited, you send the talk proposal from the Template kit, built around your topic and the questions their members ask. Then you log it in the spreadsheet next to every other proposal and pitch you've sent.
INSIDE
What you'll find in each tool
Five parts, in order. First, the starting point: what people say about you today, your role next to the business, your topic, and the 100 names that matter. Then the message and the proof. Then a way to show your work without showing your life. Then stages, press, and borrowed audiences. Finally, how to protect your name and measure whether the effort brings in customers.
WHAT YOU GET
Everything included in your purchase
- The Owner's Personal Brand Handbook in PDF: 24 tools, each with a step by step, a worked example, and an exercise
- The personal brand spreadsheet in Excel and Google Sheets, with 5 working tabs, filled in with the example company
- The Template kit: 14 ready-made texts, from the X-ray question for customers to a talk proposal, a story pitch to a journalist, and a public reply to criticism
- 2 worksheets to fill in (reputation X-ray and 90-day plan) and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform
Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · The starting point
- 01Your reputation X-rayFind out what customers, your team, and a search of your name say about you today
- 02Owner, company, or bothDecide whether your name is the face, the spokesperson, or behind the scenes
- 03The topic you ownThe one topic you want to be remembered for, written in a single line
- 04The 100 names that matterThe short list of people who need to know who you are and what you solve
Part 2 · Part 2 · The message and the proof
- 05The one-line introductionWho you help, and with what, in a sentence other people repeat for you
- 06The bio in three lengthsShort, medium, and long versions, each ready for the place it belongs
- 07The proof fileClient stories, numbers, and recognition gathered in one place and ready to use
- 08Your own point of viewThree expert positions you're willing to stand behind in public
Part 3 · Part 3 · Showing your work
- 09Show the work, not your lifeBehind-the-scenes content that builds trust without putting your family online
- 10The questions you answerTurn the questions customers already ask into your topic of the week
- 11One main channelPick one place to publish, with criteria, and stop wasting time on the rest
- 12Two hours a weekA fixed routine that fits the calendar of someone running a business
- 13Your professional LinkedIn profilePhoto, headline, and summary for the people who check you out before they call
Part 4 · Part 4 · Beyond your network
- 14Stages where your customers areAssociations, trade groups, and events worth speaking at
- 15A source for the local pressHow to become the person a journalist calls when your topic comes up
- 16The bylined articleA piece with your name on it in a publication your industry reads
- 17The borrowed audienceContent in partnership with people who already talk to your customers
- 18The same owner everywhereCheck every touchpoint that confirms or contradicts the way you present yourself
Part 5 · Part 5 · Protect and reap the rewards
- 19What not to postFour questions to ask before anything goes public, comments included
- 20Advertising within the rulesA checklist of what your professional board allows, prohibits, and leaves unclear
- 21Public criticism and crisisWhen to respond, how to respond, and when to stay quiet
- 22Passing authority to the teamBuild a business that sells without depending only on your face
- 23Your personal brand numbersCount conversations and new customers, not followers
- 24The 90-day planTargets, routine, and a review date for the next quarter
Who it's for
It's for you if
- Your name carries weight in the sale, and customers ask to speak with you
- You live on referrals and want people who don't know you yet to come looking for you
- You don't want to expose your personal life or spend the day on your phone
- You work in a profession with advertising rules, such as law, healthcare, or accounting
- You'd rather have a fixed weekly routine than a vague plan to "post more"
It's not for you if
- You want to position your business's brand, with a niche, a name, and an identity. See The Positioning and Brand Handbook
- You need a content plan for the business, with a calendar and formats. That's The Content Marketing Handbook
- You want stage, video, and interview technique. That's The Public Speaking and Presentations Handbook
- You want followers or a living from sponsorships. This handbook is about your reputation among the right people
Frequently asked questions
I don't like being in the spotlight. Can I still build a personal brand?
Yes. Articles, written posts, a radio interview, or a small talk don't require video or family photos. And you can choose to be the spokesperson, or even stay behind the scenes, instead of being the face. Tools 02 and 09 walk you through that choice.
Do I need a lot of followers?
No. What matters is that the 100 people on your list know who you are and what you solve. The handbook has you count conversations and new customers, not followers.
My profession has strict advertising rules. Will this work for me?
That's exactly why the example is a law firm. You read your professional board's full rule, build a checklist, and run every post through it. When in doubt, you put the question in writing to the board or your lawyer.
I'm not a good writer. Now what?
Record a voice memo answering a customer's question and write from that. Then read it out loud and cut a third before you publish. You can delegate editing, design, and posting, but the opinions and the proof have to be yours.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus the exercises. It's written for beginners. After that, the routine is two hours a week, and you compare results by quarter, not by week.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.
CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 77
Be known for one topic by the people who matter
You don't need a big audience. You need the right 100 people to know your name and your topic. This handbook gives you the tools, the templates, and a two-hour weekly routine to work on it at your own pace, without turning into an influencer.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.