The Persuasion Handbook
Marketing · Nº 06
The Persuasion Handbook
The Principles That Get Customers to Say Yes, Applied to WhatsApp, Proposals, and Ads
You answered the price question in two minutes. Then they never wrote back.
24 tools that show how customers decide and how to use it honestly on WhatsApp, on Instagram, in proposals, and in ads, with before-and-after examples you can adapt.
You get 24 tools grounded in decades of research on how people decide, before-and-after examples from the example studio, 9 ready-made templates, and a spreadsheet with 5 working tabs to build your own message bank, log your proof, and run your tests.
A book explains the method. This handbook puts it to work: the tool, a worked example, and a spreadsheet with your numbers.
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
It's 11 p.m. Someone saw your post and sends one line on WhatsApp: "how much is it?" You reply fast, with the price table, the schedule, and the cancellation rules. All true. All clear. Then nothing. You could post a discount or a "last spots left" line, but that feels wrong, so you wait for the next one. And nobody has ever told you what to change in the message itself.
THE SPREADSHEET
Message and proof spreadsheet
Use the completed example as a reference and enter your business data in the marked fields. Check the instructions and the calculations before you make a decision.
SOUND FAMILIAR?
Three situations this handbook solves
A new message at 11 p.m.: "how much?"
Instead of pasting the price table, you send three lines: their name, one question about what brought them to you, and the promise that the price comes next. The full numbers follow once you know what they need.
Renewal notices go out next week
You write the notice twice, once as a gain and once as a real loss with a true date, and send each version to half the list. The A/B test tab shows which one your customers actually answer.
A company down the street asks for a quote
You put together a one-page proposal in five sections: their problem in their own words, your solution, one piece of proof, three options side by side, and the next step. The structure is waiting in the Template kit.
INSIDE
What you'll find in each tool
Five parts. First, how people decide, and where persuasion turns into manipulation. Then the trust that comes before the sale: reciprocity, commitment, proof, authority, and liking. Then the moment of choice: real deadlines, anchoring, contrast, and curiosity. Then the words that sell. Finally, all of it applied on WhatsApp, on Instagram, in proposals, in ads, and face to face. Every tool has a step by step, a diagram, and a worked example.
WHAT YOU GET
Everything included in your purchase
- The Persuasion Handbook in PDF: 24 tools, each with a step by step, a diagram, and an example from the same business
- The message and proof spreadsheet in Excel and Google Sheets, with 5 working tabs (Messages, Proof bank, A/B test, Ethics checklist, Dashboard), filled in with the example
- The Template kit: 9 ready-made texts, from replies to the price question on WhatsApp to a testimonial request and an after-hours auto-reply
- 2 worksheets to fill in (message audit and customer story), a final checklist, and a 30-day plan, one week per stage
- Access to your handbook on the Consylion platform
Full table of contents
The 24 tools, in the order you'll use them
Part 1 · Part 1 · How people decide
- 01The two modes of decidingCustomers decide on impression first and look for reasons later. Write for both
- 02Fear of lossWhy a real loss moves people more than the same gain, and how to say it without threats
- 03The six principles of influenceThe classic map of persuasion, applied to small business
- 04Persuasion vs. manipulationThe line you don't cross, and why deception costs more than it brings in
Part 2 · Part 2 · Trust before the sale
- 05ReciprocityGive first without turning it into a freebie or a discount
- 06CommitmentThe small yes that leads to the big yes
- 07Social proofTestimonials, customer counts, and reviews: what to show and where
- 08Proof bankAsk for, store, and use testimonials with written permission
- 09AuthorityShow what you know without bragging
- 10LikingWhy customers buy from people like them
Part 3 · Part 3 · The right moment to decide
- 11Real scarcity and urgencyReal deadlines and limits, with no fake "last spots"
- 12AnchoringThe first number customers see changes how they judge your price
- 13ContrastPresent your options so the choice is easy
- 14CuriosityThe opening line that makes customers read to the end
Part 4 · Part 4 · The words that sell
- 15Benefits before featuresTranslate what you do into what the customer gets
- 16The 4-part customer storyA story structure that persuades without exaggerating
- 17Words that draw people in and words that push them awayWhat to say and what to cut from your messages
- 18Guiding questionsLet customers reach the conclusion on their own
Part 5 · Part 5 · Where to apply it
- 19Persuasion on WhatsAppBefore-and-after messages, from the price question to the booking
- 20Persuasion on InstagramProfile, posts, and Stories that move the conversation to WhatsApp
- 21Persuasion in proposalsA one-page proposal, with the sections in the order that leads to yes
- 22Persuasion on landing pages and adsThe ad and the page telling the same story, from the headline to the proof to the call to action
- 23Face-to-face persuasionPosture, voice, and when to stay quiet
- 24Ethical persuasion checklistYes-or-no questions to run before you publish any message, post, ad, or proposal
Who it's for
It's for you if
- You sell on WhatsApp, on Instagram, or face to face, and you write your own messages, posts, and proposals
- You get plenty of "how much is it?" messages that never turn into a sale
- You want to use testimonials, deadlines, and limited spots without inventing any of them
- You'd rather copy a before-and-after message than read another theory of influence
- You run a clinic, a salon, a studio, a store, or an office, or you work on your own
It's not for you if
- You're looking for ways to pressure or trick customers into buying. This handbook draws that line early and stays on the right side of it
- You need a complete sales script, objections included. For that, see The Sales Closing Handbook
- You need to write long sales pages. That's The Copywriting Handbook
- You want a video course with an instructor. This is a handbook with tools, templates, and a spreadsheet
Frequently asked questions
Isn't this just manipulation with better manners?
No. The handbook treats persuasion as organizing the truth so the customer can decide. One tool draws the line between persuasion and manipulation, and the last one is a checklist of yes-or-no questions to run before you publish any message, post, ad, or proposal.
Will this work for my kind of business?
Every tool shows how it applies to a clinic or practice, a salon, a store, and an office or service provider. The example is a pilates studio, and it works the same if you sell on your own. You swap their messages for yours.
I don't have any testimonials yet. Is this still for me?
Yes. The handbook shows how to give first with a useful gift in the first experience, then how to ask for reviews and testimonials, store them, and use them with written permission. The request message is in the Template kit.
My customers ask for the price right away. Do I have to dodge it?
No. Hiding the price makes people suspicious, and the handbook says so. You tell them the price is coming and ask one or two questions first. If they insist, you send it with the main benefit and one piece of proof.
Do I need to be a good writer?
No. Most of the work is putting things in the right order: the question before the price, the benefit before the feature, the customer's problem at the top of the proposal. The Template kit gives you 9 texts to adapt, with brackets where your details go.
How much time does this take?
About 2 hours and 24 minutes of reading, or 6 minutes per tool, plus a short exercise for each one, done on a real message of yours. The 30-day plan spreads the work over four weeks, one stage per week.
What do I get, and in what formats?
Each handbook is a PDF of about 100 pages with 24 to 27 tools. Every tool has step-by-step instructions and a worked example. You also get the handbook's spreadsheet in Excel (.xlsx), which opens in Google Sheets too, with the example already filled in. The message, policy, and clause templates are in the Template Kit inside the PDF, ready to copy and adapt. Read it in the member area or download the files.
How do I know if it fits my business?
Each handbook's page shows the problem it solves, who it is for and who it is not for, the full table of contents, sample pages, and the company used in the examples. The examples come from small businesses in several industries, with illustrative numbers. If it is not a fit, you can ask for a full refund within 14 days of your purchase, as described in the Refund Policy.
What is the difference between a handbook, an area set, and the Series?
A handbook solves one problem. An area set brings together every handbook and spreadsheet in one of the 6 areas, for less than the price of 5 single handbooks. The Consylion Handbook Series brings together all 100 handbooks and 100 spreadsheets, for less than the price of 8 single handbooks, and includes the next handbooks in the Series. Products outside the Series, from Consylion Life or Consylion Business, have their own price. They are sold separately and are not part of an area set or the Series.
Do I need to read everything before I start?
No. Each tool works on its own. Open the table of contents, pick the tool for today's problem, and start there. You can also read it cover to cover.
Do I need to know Excel?
The basics are enough: open the file and fill in the marked fields. The formulas are already built, and the handbook's example is filled in for reference.
How do I pay, and when do I get access?
By card or bank transfer, as a one-time payment with no subscription. Once your payment is confirmed, you get access to the member area by email. Approved card payments are confirmed right away. Bank transfers are confirmed when the funds clear. If access does not arrive within 24 hours of confirmation, check your spam folder and write to team@consylion.org.
How long do I have access, and how can I use the files?
Access does not expire, and you can download the files for offline use. The license is individual. You may read the handbooks, print them for your own use, and fill in and adapt the spreadsheet and templates with your company's data. If you are a consultant, accountant, or manager, you may apply the tools with your clients and deliver the result of your work, not the files. You may not share, resell, or distribute the files or the access.
How do support and refunds work?
Support is by email at team@consylion.org, on business days, with a reply within 5 business days. It covers questions about access, files, and payment. It does not include consulting or advice on applying the material to your case. You can cancel within 14 days of your purchase, without giving a reason, and get the full amount back through the payment method you used. Send the request to the same email. The details are in the Refund Policy.
CONSYLION HANDBOOK SERIES
The 6 departments of your business, for less than the price of 8 single handbooks.
This handbook solves today's problem. The Series solves the next one, and the one after that, with nothing more to pay.
- 100 handbooks with 2,403 ready-made tools, to read on screen and download as PDFs
- 100 spreadsheets for Excel and Google Sheets
- 6 business areas
- Lifetime access, unlocked once payment is confirmed
One-time payment of $197.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.
Marketing · Nº 06
There's always another "how much is it?"
When it lands, you can paste the same price table and wait. Or you can send a message built on how people actually decide. This handbook gives you the tools, the templates, and the spreadsheet for the second option, done honestly, on WhatsApp, on Instagram, in proposals, in ads, and face to face.
See all 100 handbooks · $197.00
One-time payment of $29.00. The order form shows the final amount, with any taxes for your country, before you pay.
Digital delivery: PDF handbook, spreadsheet and access on the Consylion platform.
14-day money-back guarantee: if it isn't what you expected, request a full refund within 14 days of purchase.
Your order is processed by Digistore24, our authorized reseller. By purchasing, you accept the terms of use and purchase · refund policy.